Freemium PopUp Retail
So we’ve been thinking. What if we could offer a ‘freemium’ model to online retailers to PopUp a temporary retail store ?
The online, mobile and app world offers customers a freemium model to engage, learn about, trust and form relationships with businesses the World over. Could we do the same with something so physical as a real store?
Could we offer free space in a physical store for free to online retailers/designers/makers? A model that would allow businesses to test physical retail stores for their business at the lowest risk possible. And then offer upgrades for services or on profit share for products sold in the store.
Would that even be viable ? We could run some commercial models that would help with the answer. But would businesses see it as a great opportunity or would it just devalue a brand?
We’d like to hear your thoughts.